MWD worked together with Optimus to develop a kitschy holiday gift that was handed out to over 1,300 professionals in the advertising community. The custom die-cut sleeve holds a red silicone meatloaf pan and self-standing recipe book. Optimus employees submitted artwork and recipes that were then tested in a kitchen and curated in the cookbook.

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OPT_MEATLOAF_4BOPT_MEATLOAF_5OPT_MEATLOAF_6OPT_MEATLOAF_7Creative Director/Designer: Marian Williams
Designer: Hayley Jungmann
Printing:  Active, Chicago