To encourage app engagement and answer the concerns of users in the Cartwheel demographic, we created as series of video ads for social media. We educated and inspired those who thought Cartwheel wasn’t worth the trouble, didn’t amount to significant savings, or just wasn’t top of mind. And we did it with the trademark Target wink and smile. Not only did we help users see the benefits of the app, these videos helped the Cartwheel product team meet and exceed their user goal for 2015.

“Don’t Be Silly”

“Make It Great”

“Strange Magic”

CD Art & Design: Marian Williams
Writer: Jen Faust Lefebvre
Writer: Serena Connelly
Agency Producer: Molly Flynn Scoggin
Production and Post: Click 3X
Photography: Todd Baxter