This visual solution illustrates the importance of the bike’s features as they relate to the riders’ comfort and enjoyment. The art direction and design took on a look and feel inspired by anatomy and science books and was applied to print ads, catalog and trade show graphics.

Role: Senior Designer, The Leo Burnett Company – 2005 


Agency: Leo Burnett
Art Direction/Design: Marian Williams
Creative Direction: Scott English, Victor Laporte