Naming, Branding, Logo Suite, Visual identity, Stationery, Transit Ads

WPB otherwise known as the Wicker Park/Bucktown SSA#33 needed a new identity. SSA’s create, maintain and manage clean, attractive and competitive commercial districts. We simplified the name and created a suite of logos, addressing different aspects of this vibrant neighborhood – community, culture, business and transit.

wpb_logo_1wpb_logos_2wpb_stationary_largeWPB_letterhead
WPB_styleguide
one blank boardWPB_Transit_Poster_2WPB_Transit_Poster_3
WPB_Bike_Trashwpbcc_webWPB_Banner
Design/Art Direction: Marian Williams
Writer: Jeff Canzona