Baker, an American furniture maker owned by Kohler has been handcrafting exquisite home furnishing for the past 120 years. We were charged with updating the Baker brand expression to better reflect their storied history, explore new visual territory and articulate the brand’s timeless elegance through a refreshed brand identity.

Brand identity evolution, photography art direction, e-mail communication, catalogs & print

 

project_main
bkr_1project_img1bkr_2Screen Shot 2016-07-25 at 4.40.23 PMbkr_4bkr_8project_img5
bkr_13bkr_5bkr_6bkr_7bkr_10bkr_12 bkr_11