Everyone knew Redbox, but Redbox didn’t have a brand voice. Our job was to help them find it. Once the positioning “Redbox Delivers No Brainer Fun” was developed, we created a brand identity that reflected the easy-breezy fun that comes from movie and game rentals you can get for about a buck.
LOGO REFRESH, VISUAL IDENTITY, ADS, POP, WEB, E-GIFTING, BRAND ACTIVATIONS, STYLE GUIDE
Agency: Marian Williams Design
CD/Art & Design: Marian Williams
Writer: Kevin Ripp
Designer: Hayley Jungmann
Brand Strategy: Sara O’Mara